Davines A New Colour Ammonia-Free Permanent Colour Cream is an ammonia-free permanent colouring system designed and formulated to offer total coverage and perfect lifting. A New Colour is an extremely flexible and complete system: it provides full coverage of white hair, it can darken and lighten up to three levels, and it can change reflect with great flexibility. For A New Colour, Davines drew inspiration from the insect’s world that summarizes and enhances nature’s creative skills and, at the same time, offers unequalled colour suggestions. It is a continuous change, the perfect combination between colours, shapes, and lights. In nature, it is carotenoids and melanins that invent this smart riot of colour. Starting from the same ingredients that nature uses for its plays of colours, Davines Research Laboratories developed an innovative, delicate, and nature-inspired hair colour system. Infusing colour into matter, A NEW COLOUR prompts light to take new ways. Translates colour into infinite possibilities becoming ideal for the work of the colourist, who can finally read abstraction and handle pure colour implementing it for personal visions or desires.
Extraordinarily velvety, intense and multi-faceted colours
Natural anti-oxidants for long-lasting, shiny colours for a long time
Ammonia-free, for an odourless and pleasant application
Delicate formulas for smooth and hydrated hair
Complete, simple and flexible system